With Be Found First you won’t get caught out with the complexity of Search Engine Optimisation jargon!
Jargon Buster
You have a website and it’s not bringing you the enquiries you want, so what course of action do you take? One option is to stop running your business and become a search engine optimisation specialist and try to change the world! Another and much more cost effective option is to call in Be Found First.
UK Search engine optimisation and pay per click advertising all require a whole new set of terminology and skill-sets that Be Found First are expert at. There is simply so much jargon that relates to making your website more effective, but you don’t really need to be bothered by most of it. You can trust Be Found First to get the job done while you carry on running your business. That said, here are some definitions of key Jargon terms, courtesy of Wikipedia.
Internet Marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is it’s unique quality. Internet marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits.
MetaTags provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.Whilst the reliance on metatags to get improved results is not as great as it used to be, they are still very important.
Search Engine Marketing or SEM, is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization. SEM methods include: search engine optimization (or SEO), paid placement and paid inclusion.
Search engine Optimization or SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including, image search, local search, and industry-specific search engines.
Web Analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which “landing pages” encourage people to make a purchase.